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brighthousefinancial.com

brighthousefinancial.com had about 289.46K visits in September 2026, up 0.55% from August; most traffic is direct.

Annuity & Life Insurance Solutions | Brighthouse Financial

Website traffic

How much traffic does brighthousefinancial.com get?

289.46K

+0.55%MoMEstimated monthly visits
789312.61K208.41K104.2K0
Global rank

108,453

Country rank · United States

21,637

Category rank · Insurance

302

Average visit duration

02:46

Pages per visit

6.56

Bounce rate

35.45%

Domain age

10 years

Search share

12.4%

Sources

Where does brighthousefinancial.com's traffic come from?

  • Direct
    62.2%
  • Search
    12.4%
  • Paid search
    10.4%
  • Display ads
    6.2%
  • Referrals
    4.8%
  • Email
    2.3%
  • Social
    1.3%
  • Generative AI
    0.3%
  • Other
    0.0%

Regions

Which countries visit brighthousefinancial.com?

  • United States
    98.7%
  • India
    0.4%
  • Canada
    0.2%
  • Philippines
    0.1%
  • Pakistan
    0.1%

See how brighthousefinancial.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to brighthousefinancial.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. brighthouse financialBRAND15.05K16.37K92%
  2. brighthouse life insuranceBRAND2.26K2.25K100%
  3. brighthouse financial loginBRAND1.96K1.49K132%
  4. brighthouse loginBRAND1.03K1.11K93%
  5. brighthouse financial.comBRAND740390190%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does brighthousefinancial.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
97.4 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
Page and SEO
Title
Annuity & Life Insurance Solutions | Brighthouse Financial
Description
Brighthouse Financial annuities and life insurance products help protect what you’ve earned and ensure it lasts. Choose your path to financial security, with retirement income and protection. Brighthouse Financial, Inc. common stock is traded on the Nasdaq GS: BHF.
Cross-origin redirect
Yes
Word count
965
Internal / external links
48 / 8
Canonical
https://www.brighthousefinancial.com/home/
Language
en-US
H1 / H2
1 / 2
Images missing alt
5 / 22
OG / Twitter
OG
Feed / Manifest / AMP
Manifest
Technology and tracking7 tracking
Technology clues
Hotjar · Consent manager
Tracking clues
Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · Twitter/X Pixel · LinkedIn Insight · Microsoft Ads
External script hosts
rum.hlx.page · assets.adobedtm.com
Social links
facebook.com · twitter.com · linkedin.com · youtube.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · Google · Microsoft · OneTrust
SOA
ha1.markmonitor.zone
NS
ha1.markmonitor.zone. · ha2.markmonitor.zone. · ha3.markmonitor.zone. · 1 more
MX
0 brighthousefinancial-com.mail.protection.outlook.com.
Hosting and networkAS16509
A
3.33.139.32
Hosting ASN
AS16509 · 3.33.128.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
aeedc42b70c898c66.awsglobalaccelerator.com

Website information

When was brighthousefinancial.com registered?

Domain
brighthousefinancial.com
Registration status
Domain registered
Registered
2016-04-22
Registrar
MarkMonitor Inc.
Expires
2027-04-22
Domain age
10 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to brighthousefinancial.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.