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bluenile.com

bluenile.com had about 4.49M visits in September 2026, up 21.71% from August; the top source is display ads.

Blue Nile: Diamond Jewelers – Engagement, Wedding Rings & Fine Jewelry

Website traffic

How much traffic does bluenile.com get?

4.49M

+21.71%MoMEstimated monthly visits
7894.85M3.23M1.62M0
Global rank

12,622

Country rank · United States

2,888

Category rank · Jewelry and Luxury Products

9

Average visit duration

02:35

Pages per visit

3.22

Bounce rate

58.65%

Domain age

30 years

Search share

14.9%

Sources

Where does bluenile.com's traffic come from?

  • Display ads
    25.5%
  • Direct
    19.8%
  • Paid search
    17.4%
  • Search
    14.9%
  • Social
    7.7%
  • Other
    7.6%
  • Email
    3.5%
  • Referrals
    2.7%
  • Generative AI
    0.9%

Regions

Which countries visit bluenile.com?

  • United States
    83.9%
  • Canada
    2.8%
  • China
    1.2%
  • Australia
    0.9%
  • India
    0.9%

See how bluenile.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bluenile.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. blue nileBRAND59.53K48.5K123%
  2. bluenileBRAND11.81K11.7K101%
  3. james allen8.63K17.2K50%
  4. brilliant earth4.83K71.59K7%
  5. james allen diamondsBRAND1.7K2.3K74%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bluenile.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
553.7 KiB
Hosting
AS393515
Email authentication
SPF · DMARC none
Page and SEOSchema 3
Title
Blue Nile: Diamond Jewelers – Engagement, Wedding Rings & Fine Jewelry
Description
Blue Nile is the world's leading diamond jeweler online for engagement and wedding rings. Expect lower markups and higher quality fine jewelry. Free Shipping and Free Returns.
Cross-origin redirect
Yes
Word count
980
Internal / external links
215 / 5
Canonical
https://www.bluenile.com/
Language
en
H1 / H2
0 / 2
Images missing alt
0 / 95
Schema
ContactPoint · Organization · WebSite
OG / Twitter
OG
Technology and tracking1 tracking
Technology clues
React · PayPal · Bot protection · Consent manager
Tracking clues
Google Tag Manager
External script hosts
cdn.cookielaw.org · tag.getamigo.io · qaeka.bluenile.com · ecommo--ion.bluenile.com · csr--ion.bluenile.com
Social links
facebook.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector1 · selector2 · s1 · s2
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Apple · Atlassian · Facebook · Google · Microsoft · OneTrust · 1 more
SOA
ns-931.awsdns-52.net
NS
ns-1201.awsdns-22.org. · ns-165.awsdns-20.com. · ns-1742.awsdns-25.co.uk. · 1 more
MX
10 us-smtp-inbound-1.mimecast.com. · 10 us-smtp-inbound-2.mimecast.com.
Hosting and networkAS393515
A
38.69.200.163
Hosting ASN
AS393515 · 38.69.200.0/24
Hosting country
US
BGP announcement
Yes

Website information

When was bluenile.com registered?

Domain
bluenile.com
Registration status
Domain registered
Registered
1997-03-26
Registrar
CSC Corporate Domains, Inc.
Expires
2029-11-22
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to bluenile.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.