Website traffic
How much traffic does betterment.com get?
2M
-13.37%MoMEstimated monthly visits
2.54M1.69M845.39K0
Global rank
20,507
Country rank · United States
4,173
Category rank · Investing
47
Average visit duration
04:07
Pages per visit
6.30
Bounce rate
35.32%
Domain age
25 years
Search share
11.1%
Sources
Where does betterment.com's traffic come from?
- Direct60.9%
- Search11.1%
- Display ads5.9%
- Paid search5.8%
- Email5.4%
- Social5.3%
- Referrals4.3%
- Generative AI0.8%
- Other0.3%
Regions
Which countries visit betterment.com?
- United States97.8%
- India0.5%
- United Kingdom0.2%
- Germany0.2%
- Canada0.2%
See how betterment.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to betterment.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- bettermentBRAND109.18K119.74K91%
- betterment loginBRAND14.55K9.76K149%
- betterment.comBRAND1.88K1.38K136%
- bettermnet1.09K860127%
- bettement69092075%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does betterment.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 368.9 KiB
- Hosting
- CLOUDFLARESPECTRUM Cloudflare London, LLC · AS209242
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 39 days
Page and SEOSchema 2
- Final URL
- https://www.betterment.com/
- Title
- Betterment | Automated investing & Financial planning
- Description
- Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
- Cross-origin redirect
- Yes
- Word count
- 2,784
- Internal / external links
- 70 / 15
- Canonical
- https://www.betterment.com/
- Language
- en
- H1 / H2
- 1 / 13
- Images missing alt
- 63 / 79
- Schema
- Organization · PostalAddress
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- jQuery · React · HubSpot · Cloudflare
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- cdnjs.cloudflare.com
- Social links
- instagram.com · facebook.com · twitter.com · linkedin.com
- Generator
- HubSpot
- Server
- cloudflare
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · k1 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- CAA issuers
- amazontrust.com · digicert.com · letsencrypt.org
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft · Stripe
- SOA
- ns-16.awsdns-02.com
- NS
- ns-1161.awsdns-17.org. · ns-16.awsdns-02.com. · ns-1989.awsdns-56.co.uk. · 1 more
- MX
- 10 aspmx.l.google.com. · 20 alt1.aspmx.l.google.com. · 30 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS209242
- A
- 199.60.103.73 · 199.60.103.173
- Hosting ASN
- AS209242 · 199.60.103.0/24
- Hosting organization
- CLOUDFLARESPECTRUM Cloudflare London, LLC
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 39 days
- Certificate SAN
- DNS:betterment.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 675
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 5.2 KiB
- llms summary
- > Betterment is a fiduciary, SEC-registered investment adviser and financial · wellness platform offering automated investing, cash management, and retirement · solutions for indiv
Website information
When was betterment.com registered?
- Domain
- betterment.com
- Registration status
- Domain registered
- Registered
- 2002-03-24
- Registrar
- Name.com, Inc.
- Expires
- 2027-03-24
- Domain age
- 25 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to betterment.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.