Website traffic
How much traffic does better.com get?
330.3K
-26.15%MoMEstimated monthly visits
483.07K322.05K161.02K0
Global rank
110,718
Country rank · United States
25,787
Category rank · Finance
308
Average visit duration
02:02
Pages per visit
4.78
Bounce rate
44.96%
Domain age
30 years
Search share
19.4%
Sources
Where does better.com's traffic come from?
- Direct42.7%
- Search19.4%
- Paid search11.8%
- Email10.0%
- Referrals7.8%
- Display ads4.3%
- Social2.6%
- Generative AI1.4%
- Other0.0%
Regions
Which countries visit better.com?
- United States88.8%
- India3.1%
- Canada1.1%
- Australia0.6%
- United Kingdom0.6%
See how better.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to better.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- better mortgageBRAND3.99K4.69K85%
- aven3.74K22.35K17%
- betterBRAND1.5K81.62K2%
- better mortageBRAND1.11K1.02K109%
- better.comBRAND7901.36K58%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does better.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 56.2 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 196 days
Page and SEOSchema 6
- Final URL
- https://better.com/
- Title
- Simple, Online, AI-Powered Mortgage | Better Mortgage
- Description
- Better Mortgage Corporation is a direct lender dedicated to providing a fast, transparent digital mortgage experience backed by superior customer support.
- Cross-origin redirect
- No
- Word count
- 172
- Internal / external links
- 23 / 1
- Canonical
- https://better.com/
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
- Schema
- ContactPoint · Country · FinancialProduct · FinancialService · MortgageLoan · PostalAddress
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 technologies
- Technology clues
- Next.js
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · Facebook · Google · 1 more
- SOA
- ns-441.awsdns-55.com
- NS
- ns-1191.awsdns-20.org. · ns-1605.awsdns-08.co.uk. · ns-441.awsdns-55.com. · 1 more
- MX
- 0 better-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 18.161.6.93 · 18.161.6.17 · 18.161.6.81 · 18.161.6.107
- Hosting ASN
- AS16509 · 18.161.0.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-161-6-93.hio52.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 196 days
- Certificate SAN
- DNS:better.com · DNS:prod.better.com · DNS:prod.bettermg.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was better.com registered?
- Domain
- better.com
- Registration status
- Domain registered
- Registered
- 1996-11-20
- Registrar
- NameCheap, Inc.
- Expires
- 2026-11-19
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to better.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.