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bernina.com

bernina.com had about 613.79K visits in September 2026, down 6.59% from August; the top source is search.

BERNINA: Premium Swiss quality sewing machines - BERNINA

Website traffic

How much traffic does bernina.com get?

613.79K

-6.59%MoMEstimated monthly visits
789773.73K515.82K257.91K0
Global rank

89,960

Country rank · United States

65,486

Category rank · Home and Garden

832

Average visit duration

01:26

Pages per visit

2.35

Bounce rate

50.37%

Domain age

32 years

Search share

44.2%

Sources

Where does bernina.com's traffic come from?

  • Search
    44.2%
  • Direct
    30.6%
  • Referrals
    15.8%
  • Email
    3.5%
  • Social
    3.2%
  • Paid search
    2.4%
  • Generative AI
    0.2%
  • Display ads
    0.1%
  • Other
    0.0%

Regions

Which countries visit bernina.com?

  • United States
    34.4%
  • Germany
    17.6%
  • Switzerland
    14.1%
  • France
    4.4%
  • Canada
    4.2%

See how bernina.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bernina.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. berninaBRAND8.7K9.6K91%
  2. bernina sewing machineBRAND1.46K3.74K39%
  3. bernina sewing machinesBRAND8601.67K52%
  4. bernina blogBRAND850450189%
  5. nähen6402.12K30%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bernina.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
275.7 KiB
Hosting
CLOUDFLARENET · AS13335
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 65 days
Page and SEO
Title
BERNINA: Premium Swiss quality sewing machines - BERNINA
Description
Welcome to BERNINA USA. The sewing and embroidery machine manufacturer backed by Swiss tradition. BERNINA stands for quality, durability and creativity.
Cross-origin redirect
Yes
Word count
2,590
Internal / external links
317 / 21
Canonical
https://www.bernina.com/en-US/Home-United-States
Language
en-us
H1 / H2
0 / 2
Images missing alt
2 / 24
Hreflang
cs-CZ · da-DK · nl-BE · nl-NL · en-AU · en-CA · en-IN · en-NZ · 12 more
Technology and tracking1 tracking
Technology clues
jQuery · Angular · Consent manager
Tracking clues
Google Tag Manager
External script hosts
10964997.collect.igodigital.com
Social links
facebook.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · s1
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Atlassian · Facebook · Google · Microsoft
SOA
aspen.ns.cloudflare.com
NS
aspen.ns.cloudflare.com. · jaime.ns.cloudflare.com.
MX
10 bernina-com.mail.protection.outlook.com.
Hosting and networkAS13335
A
104.20.40.136 · 172.66.166.10
Hosting ASN
AS13335 · 104.20.32.0/20
Hosting organization
CLOUDFLARENET - Cloudflare, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
WE1
Certificate remaining
65 days
Certificate SAN
DNS:bernina.com · DNS:stage.weallsew.bernina.com · DNS:*.bernina.com · DNS:stage.blog.bernina.com · 1 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 1

Website information

When was bernina.com registered?

Domain
bernina.com
Registration status
Domain registered
Registered
1994-05-24
Registrar
united-domains GmbH
Expires
2027-05-23
Domain age
32 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to bernina.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.