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bcbs.com

bcbs.com had about 1.2M visits in September 2026, down 5.25% from August; most traffic is search.

Blue Cross and Blue Shield Nationwide Health Insurance

Website traffic

How much traffic does bcbs.com get?

1.2M

-5.25%MoMEstimated monthly visits
7891.42M948.21K474.1K0
Global rank

48,990

Country rank · United States

10,051

Category rank · Insurance

122

Average visit duration

01:38

Pages per visit

2.36

Bounce rate

49.43%

Domain age

28 years

Search share

62.1%

Sources

Where does bcbs.com's traffic come from?

  • Search
    62.1%
  • Direct
    28.9%
  • Referrals
    6.4%
  • Email
    1.1%
  • Social
    0.7%
  • Generative AI
    0.5%
  • Display ads
    0.2%
  • Paid search
    0.0%
  • Other
    0.0%

Regions

Which countries visit bcbs.com?

  • United States
    97.5%
  • Mexico
    0.3%
  • Canada
    0.3%
  • Philippines
    0.3%
  • Puerto Rico
    0.3%

See how bcbs.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to bcbs.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. blue cross blue shieldBRAND94.38K197.16K48%
  2. bcbsBRAND31.23K57.72K54%
  3. bluecross blueshieldBRAND29.78K46.78K64%
  4. blue cross blue shield loginBRAND17.81K21K85%
  5. bluecross blueshield loginBRAND12.07K9.69K125%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does bcbs.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 68 days
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
Not found
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Microsoft
SOA
pdns2.ultradns.net
NS
pdns1.ultradns.net. · pdns2.ultradns.net. · pdns3.ultradns.org. · 3 more
MX
10 mxa-0019e301.gslb.pphosted.com.
Hosting and networkAS16509
A
15.197.240.141 · 3.33.211.116
Hosting ASN
AS16509 · 15.197.240.0/20
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a359b44f5e93f44e3.awsglobalaccelerator.com
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
68 days
Certificate SAN
DNS:bcbs.com

Website information

When was bcbs.com registered?

Domain
bcbs.com
Registration status
Domain registered
Registered
1998-08-13
Registrar
Focus IP, Inc. dba Tracer
Expires
2027-08-12
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to bcbs.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.