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backpacker.com

backpacker.com had about 1.14M visits in September 2026, down 7.20% from August; the top source is search.

Deals on Hiking and Backpacking Gear, Apparel, and More

Website traffic

How much traffic does backpacker.com get?

1.14M

-7.20%MoMEstimated monthly visits
7891.61M1.07M536.86K0
Global rank

57,850

Country rank · United States

17,534

Category rank · Camping Scouting and Outdoors

31

Average visit duration

01:00

Pages per visit

1.73

Bounce rate

47.26%

Domain age

30 years

Search share

40.2%

Sources

Where does backpacker.com's traffic come from?

  • Search
    40.2%
  • Direct
    23.2%
  • Social
    14.1%
  • Display ads
    13.7%
  • Email
    4.6%
  • Referrals
    3.5%
  • Generative AI
    0.4%
  • Paid search
    0.3%
  • Other
    0.1%

Regions

Which countries visit backpacker.com?

  • United States
    66.0%
  • Canada
    4.4%
  • Taiwan
    4.0%
  • United Kingdom
    2.2%
  • Australia
    1.8%

See how backpacker.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to backpacker.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. rei1.83K767.13K0%
  2. backpackerBRAND9506.7K14%
  3. backpacker magazineBRAND9501.15K83%
  4. karl bushby54040.14K1%
  5. mt whitney39015.82K3%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does backpacker.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 61 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Google
SOA
ram.ns.cloudflare.com
NS
ram.ns.cloudflare.com. · rosa.ns.cloudflare.com.
MX
10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 1 more
Hosting and networkAS16509
A
66.33.60.67 · 76.76.21.98
Hosting ASN
AS16509 · 66.33.60.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
YR1
Certificate remaining
61 days
Certificate SAN
DNS:backpacker.com · DNS:www.backpacker.com
robots and AI crawling11 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 348
AI explicitly disallowed
11
AI explicitly allowed
5
Disallow examples
GPTBot · ClaudeBot · anthropic-ai · Bytespider · CCBot · cohere-ai · Amazonbot · meta-externalagent · 3 more
Well-known public paths2 hits
Present / checked
2 / 4
/ads.txt
Present · 22.6 KiB
/app-ads.txt
Present · 6.6 KiB

Website information

When was backpacker.com registered?

Domain
backpacker.com
Registration status
Domain registered
Registered
1997-02-04
Registrar
Cloudflare, Inc.
Expires
2027-02-05
Domain age
30 years
DNSSEC
No
Registry status
client transfer prohibited

Similar sites

What sites are similar to backpacker.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →