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babycenter.com.au

babycenter.com.au had about 470.81K visits in September 2026, down 44.66% from August; most traffic is search.

BabyCenter Australia | The Most Accurate & Trustworthy Pregnancy & Parenting Information | BabyCenter

Website traffic

How much traffic does babycenter.com.au get?

470.81K

-44.66%MoMEstimated monthly visits
7891.09M724.61K362.31K0
Global rank

117,914

Country rank · Australia

4,636

Category rank · Womens Health

4

Average visit duration

01:01

Pages per visit

1.84

Bounce rate

51.12%

Search share

84.0%

Sources

Where does babycenter.com.au's traffic come from?

  • Search
    84.0%
  • Direct
    10.5%
  • Social
    2.3%
  • Referrals
    1.5%
  • Email
    0.8%
  • Generative AI
    0.8%
  • Other
    0.1%
  • Display ads
    0.0%
  • Paid search
    0.0%

Regions

Which countries visit babycenter.com.au?

  • Australia
    37.1%
  • United States
    11.4%
  • Canada
    2.6%
  • United Kingdom
    2.6%
  • Vietnam
    2.0%

See how babycenter.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to babycenter.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. girl names1.95K104.29K2%
  2. boy names1.34K93.26K1%
  3. boy names that start with j9504K24%
  4. due date calculator92021.17K4%
  5. girl names that start with m4603.54K13%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does babycenter.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
727.1 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF
TLS
TLSv1.2 · 180 days
Page and SEOSchema 4
Title
BabyCenter Australia | The Most Accurate & Trustworthy Pregnancy & Parenting Information | BabyCenter
Description
Find information from BabyCenter on pregnancy, children's health, parenting & more, including expert advice & weekly newsletters that detail your child's…
Cross-origin redirect
Yes
Word count
6,185
Internal / external links
490 / 8
Canonical
https://www.babycenter.com.au/
Language
en
Noindex
No
H1 / H2
1 / 8
Images missing alt
48 / 402
Schema
ImageObject · Organization · WebPage · WebSite
OG / Twitter
OG
OG locale
en_AU
Feed / Manifest / AMP
Feed
Technology and tracking1 tracking
Technology clues
Next.js · React · Bot protection
Tracking clues
Google Ads
External script hosts
assets.babycenter.com · securepubads.g.doubleclick.net · pub.dv.tech · c.amazon-adsystem.com · cdn.static.zdbb.net · cdn.ziffstatic.com
Social links
facebook.com
Security headers
3 / 6
HSTS / CSP
HSTS
Cookie
5（Secure 0）
Email and DNS securitySet
SPF
Set
DMARC
Not found
DKIM selectors
Not found
Mail stack
Google Workspace
IPv6
No AAAA
Site verification TXT
Google
SOA
ns-2035.awsdns-62.co.uk
NS
ns-1534.awsdns-63.org. · ns-2035.awsdns-62.co.uk. · ns-315.awsdns-39.com. · 1 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
A
54.189.53.53 · 44.240.184.13
Hosting ASN
AS16509 · 54.188.0.0/15
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-54-189-53-53.us-west-2.compute.amazonaws.com
TLS
TLSv1.2 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
180 days
Certificate SAN
DNS:babycenter.com · DNS:*.babycenter.in · DNS:*.babycenter.com.my · DNS:babycenter.fr · 16 more
robots and AI crawling14 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Index · 180
AI explicitly disallowed
14
AI explicitly allowed
0
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Bytespider · CCBot · cohere-ai · 6 more
Well-known public paths3 hits
Present / checked
3 / 5
/app-ads.txt
Present · 20.1 KiB
/ads.txt
Present · 6.6 KiB
/.well-known/security.txt
Present · 272 B
security summary
Contact: https://www.babycenter.com.au/contact-us · Contact: https://bugcrowd.com/ziffdavis-vdp-pro · Expires: 2029-01-01T07:00:00.000Z

Website information

Domain
babycenter.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverRenewProhibited

Similar sites

What sites are similar to babycenter.com.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →