Website traffic
How much traffic does ba.com get?
2.15M
+3.33%MoMEstimated monthly visits
2.32M1.55M773.59K0
Global rank
23,924
Country rank · United Kingdom
1,235
Category rank · Air Travel
13
Average visit duration
02:21
Pages per visit
3.80
Bounce rate
53.00%
Domain age
33 years
Search share
24.1%
Sources
Where does ba.com's traffic come from?
- Direct53.6%
- Search24.1%
- Referrals15.5%
- Email2.9%
- Social2.7%
- Generative AI0.8%
- Display ads0.3%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit ba.com?
- United Kingdom61.0%
- United States18.9%
- Spain1.6%
- Canada1.5%
- India1.4%
See how ba.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ba.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- british airways careersBRAND16.03K8.05K199%
- british airwaysBRAND9.67K1.34M1%
- british airways jobsBRAND6.46K4.17K155%
- ba.comBRAND2.52K5.14K49%
- british airways graduate schemeBRAND2.29K1.68K136%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ba.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Indexing
- noindex
- Page size
- 8.8 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 52 days
Page and SEOnoindex
- Final URL
- https://ba.com/
- Title
- British Airways - Information Page
- Cross-origin redirect
- No
- Word count
- 28
- Internal / external links
- 0 / 0
- Noindex
- Yes
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 1
Technology and tracking
- Server
- AkamaiGHost
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Canva · Google
- SOA
- ns1.britishairways.com
- NS
- a24-65.akam.net. · ns1.britishairways.com. · a5-66.akam.net. · 5 more
- MX
- 0 ba-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.35.101.46
- Hosting ASN
- AS16625 · 23.35.100.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-35-101-46.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign GCC R3 EV TLS CA 2025
- Certificate remaining
- 52 days
- Certificate SAN
- DNS:www.britishairways.com · DNS:www.ba.com · DNS:ba.com · DNS:checkin.ba.com · 3 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /ads.txt
- Present · 127 B
Website information
When was ba.com registered?
- Domain
- ba.com
- Registration status
- Domain registered
- Registered
- 1993-12-13
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-12-12
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to ba.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.