Website traffic
How much traffic does axe.com get?
556.23K
-24.91%MoMEstimated monthly visits
799.98K533.32K266.66K0
Global rank
101,480
Country rank · United States
45,856
Category rank · Beauty and Cosmetics
610
Average visit duration
00:37
Pages per visit
1.86
Bounce rate
49.96%
Domain age
33 years
Search share
41.0%
Sources
Where does axe.com's traffic come from?
- Search41.0%
- Display ads27.2%
- Direct14.5%
- Paid search12.0%
- Social2.6%
- Referrals1.8%
- Email0.5%
- Generative AI0.4%
- Other0.0%
Regions
Which countries visit axe.com?
- United States16.4%
- Indonesia10.7%
- Argentina8.6%
- Canada6.2%
- Mexico3.3%
See how axe.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to axe.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- axeBRAND7.96K68.4K12%
- dating app6.57K2.09M0%
- axe body sprayBRAND2.62K10.43K25%
- axe deodorantBRAND1K5.2K19%
- skena artinya79083095%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does axe.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.5 MiB
- Hosting
- MICROSOFT-CORP-MSN-AS-BLOCK · AS8075
- Email authentication
- DMARC reject
- TLS
- TLSv1.3 · 85 days
Page and SEOSchema 3
- Final URL
- https://www.axe.com/us/en/home.html
- Title
- Axe: Fine Fragrances – Premium Body Care for Men | AXE
- Description
- Smell finer than the finest fragrances with premium scents crafted by world-renown perfumers. Study chose AXE over their current prestige cologne.
- Cross-origin redirect
- Yes
- Word count
- 537
- Internal / external links
- 29 / 14
- Canonical
- https://www.axe.com/us/en/home.html
- Language
- en-US
- H1 / H2
- 1 / 10
- Images missing alt
- 1 / 20
- Schema
- BreadcrumbList · ListItem · Organization
- Hreflang
- pt-BR · es-AR · en-AU · es-MX · de-DE · en-CA · fr-CA · fr-FR · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- Contentful · Consent manager
- Tracking clues
- Google Tag Manager · Google Ads
- External script hosts
- cdn.cookielaw.org · aemcs.unileversolutions.com
- Social links
- facebook.com · twitter.com · instagram.com · tiktok.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- SOA
- ns1-44.azure-dns.com
- NS
- ns1-44.azure-dns.com. · ns2-44.azure-dns.net. · ns3-44.azure-dns.org. · 1 more
Hosting and networkAS8075
- A
- 20.238.208.21
- Hosting ASN
- AS8075 · 20.192.0.0/10
- Hosting organization
- MICROSOFT-CORP-MSN-AS-BLOCK - Microsoft Corporation
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Entrust OV TLS Issuing RSA CA 2
- Certificate remaining
- 85 days
- Certificate SAN
- DNS:webredirect5.unilever.com · DNS:*.unilever.com · DNS:admanager.unilever.com · DNS:adp.unileverservices.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 13.8 KiB
- llms summary
- This file provides guidance for Large Language Models (LLMs) on how to interpret and prioritize content across Axe multilingual website. · -----------------------------------------
Website information
When was axe.com registered?
- Domain
- axe.com
- Registration status
- Domain registered
- Registered
- 1994-02-10
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-02-11
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to axe.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.