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autotrader.com

autotrader.com had about 27.38M visits in October 2026, up 2.85% from September; the top source is search.

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Traffic

27.38M

+2.85%MoMEstimated monthly visits
891034.02M22.68M11.34M0
Average visit duration

05:19

Pages per visit

6.36

Bounce rate

36.68%

Domain age

31 years

Search share

35.8%

Traffic sources

  • Search
    35.8%
  • Direct
    32.5%
  • Paid search
    14.9%
  • Display ads
    8.8%
  • Social
    3.3%
  • Email
    2.2%
  • Referrals
    1.8%
  • Generative AI
    0.5%
  • Other
    0.0%

Regions

  • United States
    96.8%
  • Canada
    0.8%
  • United Kingdom
    0.3%
  • Germany
    0.2%
  • India
    0.2%

Related boards: Most visited websites in the United States · Top vehicle websites by traffic · Fastest growing vehicle websites

See how autotrader.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. BRAND939.74K1.4M67%
  2. BRAND119.81K233.91K51%
  3. 20.31K167.29K12%
  4. BRAND15.69K50.05K31%
  5. BRAND14.64K7.7K190%

Keyword rankings

Keyword rankings

See the keywords autotrader.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Backlink rank

Global position

#7,536

82

2026-10-31

Referring IPs
9,168
Referring subnets
4,068
.COM rank
#3,655

Baidu rank

Site profile

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Website information

Domain
autotrader.com
Registration status
Domain registered
Registered
1995-05-15
Registrar
CSC Corporate Domains, Inc.
Expires
2027-05-16
Domain age
31 years
DNSSEC
Yes
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Cite or embed

autotrader.com had about 27.38M visits in October 2026, up 2.85% from September; the top source is search. Source: Vaneform estimates, https://vaneform.com/e/autotrader-com (updated 2026-11-13).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/autotrader-com" rel="nofollow"><img src="https://vaneform.com/api/badge/autotrader-com" alt="autotrader.com monthly visits · Vaneform" height="20"></a>