Website traffic
How much traffic does autotrader.co.nz get?
481.29K
-18.18%MoMEstimated monthly visits
635.32K423.55K211.77K0
Global rank
75,037
Country rank · New Zealand
360
Category rank · Vehicles
3
Average visit duration
02:34
Pages per visit
5.49
Bounce rate
38.87%
Domain age
24 years
Search share
50.3%
Sources
Where does autotrader.co.nz's traffic come from?
- Search50.3%
- Direct21.9%
- Paid search12.9%
- Social5.8%
- Referrals5.5%
- Email2.3%
- Display ads0.9%
- Generative AI0.5%
- Other0.0%
Regions
Which countries visit autotrader.co.nz?
- New Zealand72.3%
- Canada3.9%
- Australia3.6%
- United States1.6%
- United Kingdom1.1%
See how autotrader.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to autotrader.co.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- autotrader nzBRAND6.06K1.45K418%
- repco4.24K90.2K5%
- autotraderBRAND3.27K1.42M0%
- auto traderBRAND2.04K226.57K1%
- auto trader nzBRAND1K470213%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does autotrader.co.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 599.1 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 87 days
Page and SEO
- Final URL
- https://autotrader.co.nz/
- Title
- Cars For Sale NZ | Buy New and Used Cars in NZ | Auto Trader NZ
- Description
- Looking to Buy or Sell a Used Car in NZ? For 40+ Years Auto Trader has been New Zealand’s go-to for buying and selling cars. We have over 40,000 Cars for Sale.
- Cross-origin redirect
- No
- Word count
- 391
- Internal / external links
- 61 / 8
- Language
- en-NZ
- H1 / H2
- 1 / 5
- Images missing alt
- 0 / 3
Technology and tracking3 tracking
- Technology clues
- WordPress · Next.js · Cloudflare · Bot protection · Vercel
- Tracking clues
- Google Tag Manager · Google Ads · Cloudflare Web Analytics
- External script hosts
- challenges.cloudflare.com · securepubads.g.doubleclick.net · static.cloudflareinsights.com
- Social links
- facebook.com · instagram.com · youtube.com · nz.linkedin.com · tiktok.com
- Server
- cloudflare
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Atlassian · Google · Microsoft · Stripe
- SOA
- lauryn.ns.cloudflare.com
- NS
- lauryn.ns.cloudflare.com. · pedro.ns.cloudflare.com.
- MX
- 0 autotrader-co-nz.mail.protection.outlook.com.
Hosting and networkAS13335
- A
- 172.66.40.114 · 172.66.43.142
- AAAA
- 2606:4700:3108::ac42:2872 · 2606:4700:3108::ac42:2b8e
- Hosting ASN
- AS13335 · 172.66.40.0/21
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 87 days
- Certificate SAN
- DNS:autotrader.co.nz · DNS:create-listing.autotrader.co.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 21
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 58 B
- /ads.txt
- Present · 3.4 KiB
Website information
When was autotrader.co.nz registered?
- Domain
- autotrader.co.nz
- Registration status
- Domain registered
- Registered
- 2003-02-27
- Registrar
- Sitetech Solutions Ltd T/A SiteName
- Domain age
- 24 years
- Registry status
- ok
Similar sites
What sites are similar to autotrader.co.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.