Website traffic
How much traffic does autotrader.ca get?
9.17M
-13.48%MoMEstimated monthly visits
11.45M7.63M3.82M0
Global rank
4,361
Country rank · Canada
110
Category rank · Vehicles
1
Average visit duration
05:09
Pages per visit
6.79
Bounce rate
33.70%
Domain age
26 years
Search share
45.6%
Sources
Where does autotrader.ca's traffic come from?
- Search45.6%
- Direct26.7%
- Paid search10.9%
- Social5.3%
- Referrals4.2%
- Email3.9%
- Display ads2.3%
- Generative AI1.1%
- Other0.0%
Regions
Which countries visit autotrader.ca?
- Canada91.8%
- United States4.5%
- United Kingdom0.3%
- India0.2%
- China0.2%
See how autotrader.ca compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to autotrader.ca?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- autotraderBRAND212.54K1.42M15%
- autotrader canadaBRAND55.09K38.52K143%
- auto traderBRAND39.73K226.57K18%
- auto trader canadaBRAND17.67K11.75K150%
- autotrader ontarioBRAND5.56K4.15K134%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does autotrader.ca show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 936.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 117 days
Page and SEOSchema 1
- Final URL
- https://www.autotrader.ca/
- Title
- New and Used Cars for Sale | AutoTrader.ca
- Description
- Visit Canada's largest online automotive marketplace for new and used cars for sale. Buy or sell your car for free, compare car prices, read reviews, news and photos.
- Cross-origin redirect
- Yes
- Word count
- 1,683
- Internal / external links
- 267 / 6
- Canonical
- https://www.autotrader.ca/
- Language
- en-CA
- H1 / H2
- 1 / 4
- Images missing alt
- 9 / 46
- Schema
- Organization
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Contentful · Bootstrap · React · Bot protection
- Tracking clues
- Google Ads
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · selector2
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Atlassian · Facebook · Google · Microsoft
- SOA
- ns-943.awsdns-53.net
- NS
- ns-1099.awsdns-09.org. · ns-1827.awsdns-36.co.uk. · ns-251.awsdns-31.com. · 1 more
- MX
- 0 autotrader-ca.t-v1.mx.microsoft.
Hosting and networkAS16509
- A
- 18.173.121.71 · 18.173.121.14 · 18.173.121.56 · 18.173.121.124
- AAAA
- 2600:9000:25f2:b600:3:6edd:440:93a1 · 2600:9000:25f2:1400:3:6edd:440:93a1 · 2600:9000:25f2:a00:3:6edd:440:93a1 · 2600:9000:25f2:8000:3:6edd:440:93a1 · 4 more
- Hosting ASN
- AS16509 · 18.173.120.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-173-121-71.sfo53.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 117 days
- Certificate SAN
- DNS:autotrader.ca · DNS:m.autotrader.ca · DNS:sell.autotrader.ca · DNS:sellmycar.autotrader.ca
robots and AI crawling8 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 8
- AI explicitly allowed
- 8
- Disallow examples
- GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · PerplexityBot · meta-externalagent · Applebot-Extended
Well-known public paths2 hits
- Present / checked
- 2 / 4
- /ads.txt
- Present · 6.3 KiB
- /app-ads.txt
- Present · 7.1 KiB
Website information
When was autotrader.ca registered?
- Domain
- autotrader.ca
- Registration status
- Domain registered
- Registered
- 2000-10-11
- Registrar
- Webnames.ca Inc.
- Expires
- 2027-08-14
- Domain age
- 26 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to autotrader.ca?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.