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ato.gov.au

ato.gov.au had about 14.39M visits in September 2026, down 22.13% from August; the top source is direct.

Home | Australian Taxation Office

Website traffic

How much traffic does ato.gov.au get?

14.39M

-22.13%MoMEstimated monthly visits
78933.82M22.55M11.27M0
Global rank

2,215

Country rank · Australia

40

Category rank · Government

3

Average visit duration

06:52

Pages per visit

8.58

Bounce rate

26.71%

Search share

32.3%

Sources

Where does ato.gov.au's traffic come from?

  • Direct
    35.4%
  • Search
    32.3%
  • Referrals
    26.4%
  • Paid search
    2.6%
  • Email
    1.4%
  • Social
    1.3%
  • Generative AI
    0.5%
  • Display ads
    0.2%
  • Other
    0.0%

Regions

Which countries visit ato.gov.au?

  • Australia
    93.9%
  • United States
    1.5%
  • United Kingdom
    0.5%
  • India
    0.4%
  • New Zealand
    0.3%

See how ato.gov.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to ato.gov.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. atoBRAND537.51K424.3K127%
  2. ato login107.97K94.73K114%
  3. mygov loginBRAND57.58K474.09K12%
  4. mygovBRAND51.15K1.47M4%
  5. tax return42.86K85.72K50%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does ato.gov.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
310.8 KiB
Hosting
MTG-MG · AS140637
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 152 days
Page and SEOSchema 5
Title
Home | Australian Taxation Office
Description
The ATO is the Government’s principal revenue collection agency. Our role is to manage and shape the tax, excise and superannuation systems that fund services for Australians.
Cross-origin redirect
Yes
Word count
705
Internal / external links
35 / 3
Language
en
H1 / H2
1 / 7
Images missing alt
1 / 8
Schema
Article · Audience · GovernmentOrganization · WebPage · WebSite
OG / Twitter
OG · Twitter
Technology and tracking1 tracking
Technology clues
Next.js · Bot protection
Tracking clues
Google Tag Manager
External script hosts
ato.inq.com
Social links
facebook.com · au.linkedin.com · instagram.com
Security headers
0 / 6
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
Not found
IPv6
AAAA present
Site verification TXT
Apple
SOA
a1-75.akam.net
NS
a12-67.akam.net. · a8-66.akam.net. · a11-66.akam.net. · 3 more
MX
10 s2segprod.ato.gov.au. · 10 s1segprod.ato.gov.au.
Hosting and networkAS140637
A
194.193.29.204 · 194.193.28.204
AAAA
2400:bc00:1812::29:204 · 2400:bc00:1811::28:204
Hosting ASN
AS140637 · 194.193.29.0/24
Hosting organization
MTG-MG - Macquarie Technology Operations Pty Limited
Hosting country
AU
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Thawte TLS RSA CA G1
Certificate remaining
152 days
Certificate SAN
DNS:www.ato.gov.au · DNS:ato.gov.au · DNS:g1.ato.gov.au · DNS:g2.ato.gov.au · 1 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 606 B
security summary
Contact: mailto:vulnerabilitydisclosure@ato.gov.au · Expires: 2027-06-30T00:00:00.000Z · Canonical: https://onlineservices.ato.gov.au/.well-known/security.txt

Website information

Domain
ato.gov.au
Registration status
Registration status unconfirmed

Registry information is temporarily unavailable.

Similar sites

What sites are similar to ato.gov.au?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →