Traffic
1.04M
+4.72%MoMEstimated monthly visits
1.13M750.93K375.47K0
Global rank
42,088
Country rank · New Zealand
143
Category rank · Arts and Entertainment
10
Average visit duration
02:42
Pages per visit
4.54
Bounce rate
34.83%
Domain age
13 years
Search share
55.5%
Traffic sources
- Search55.5%
- Direct25.7%
- Referrals12.2%
- Social2.7%
- Email1.5%
- Generative AI1.5%
- Display ads0.5%
- Paid search0.4%
- Other0.0%
Regions
- New Zealand88.6%
- Australia2.6%
- Singapore2.5%
- United States1.1%
- India0.5%
See how at.govt.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- at hop29.15K12.17K240%
- auckland transportBRAND15.89K12.26K130%
- at13.37K378.68K4%
- athop9.87K4.37K226%
- at journey planner9.07K2.81K323%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 227.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 154 days
Page and SEO
- Final URL
- https://at.govt.nz/
- Title
- Auckland Transport
- Description
- Auckland Transport is responsible for Auckland's public transport network. This includes bus train and ferry transport services and operations.
- Cross-origin redirect
- No
- Word count
- 1,416
- Internal / external links
- 333 / 6
- Canonical
- https://at.govt.nz/
- Language
- en-nz
- H1 / H2
- 1 / 4
- Images missing alt
- 1 / 10
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking1 tracking
- Technology clues
- Contentful
- Tracking clues
- Google Tag Manager
- External script hosts
- cdn.optimizely.com · web-p-ae-cdn-cdne-exe4eyaeajdgbdf7.a02.azurefd.net · staticcdn.co.nz · unpkg.com
- Social links
- twitter.com · facebook.com · instagram.com · youtube.com · linkedin.com
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · k1 · s1 · s2 · dkim
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- CAA issuers
- digicert.com
- Site verification TXT
- DocuSign · Google
- SOA
- ns1.digital.govt.nz
- NS
- ns1.digital.govt.nz. · ns2.digital.govt.nz. · ns3.digital.govt.nz. · 2 more
- MX
- 0 mxa-003cf801.gslb.pphosted.com. · 0 mxb-003cf801.gslb.pphosted.com.
Hosting and networkAS16509
- A
- 45.157.168.51 · 45.157.169.51 · 45.157.170.51
- Hosting ASN
- AS16509 · 45.157.168.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- NZ
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 154 days
- Certificate SAN
- DNS:*.at.govt.nz · DNS:*.aucklandtransport.govt.nz · DNS:at.govt.nz · DNS:aucklandtransport.govt.nz
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 980
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
- Domain
- at.govt.nz
- Registration status
- Domain registered
- Registered
- 2013-06-14
- Registrar
- Public Service Commission
- Domain age
- 13 years
- Registry status
- ok
Similar sites
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.