Website traffic
How much traffic does asb.co.nz get?
3.4M
-2.72%MoMEstimated monthly visits
4.23M2.82M1.41M0
Global rank
11,954
Country rank · New Zealand
34
Category rank · Banking Credit and Lending
2
Average visit duration
06:33
Pages per visit
7.59
Bounce rate
15.69%
Domain age
30 years
Search share
20.1%
Sources
Where does asb.co.nz's traffic come from?
- Direct66.1%
- Search20.1%
- Email6.6%
- Social2.8%
- Referrals2.5%
- Paid search1.3%
- Display ads0.3%
- Generative AI0.2%
- Other0.0%
Regions
Which countries visit asb.co.nz?
- New Zealand94.9%
- Australia1.8%
- Indonesia1.0%
- United States0.5%
- United Kingdom0.4%
See how asb.co.nz compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to asb.co.nz?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- asbBRAND274.97K170.72K161%
- asb loginBRAND39.73K25.97K153%
- asb bankBRAND30.93K19.7K157%
- asb fastnet loginBRAND2.52K1.42K178%
- asb fastnetBRAND2.26K2.1K108%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does asb.co.nz show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 55.0 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 108 days
Page and SEO
- Final URL
- https://www.asb.co.nz/
- Title
- ASB Bank - Personal & Business Banking in New Zealand
- Description
- ASB Bank offers mortgage, KiwiSaver, foreign exchange, loans, insurance, credit cards, accounts, business & investment products to help with your banking needs. Login to FastNet internet banking or visit us in branch today.
- Cross-origin redirect
- Yes
- Word count
- 292
- Internal / external links
- 59 / 1
- Canonical
- https://www.asb.co.nz/
- Language
- en_nz
- H1 / H2
- 1 / 0
- Images missing alt
- 3 / 3
- OG / Twitter
- OG · Twitter
- OG locale
- en_NZ
Technology and tracking1 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Analytics
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Google
- SOA
- a1-6.akam.net
- NS
- a16-64.akam.net. · a20-66.akam.net. · a12-66.akam.net. · 1 more
- MX
- 10 ccimail.asbbank.co.nz.
Hosting and networkAS20940
- A
- 23.53.3.133 · 23.53.3.139
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-133.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 108 days
- Certificate SAN
- DNS:www.asbbank.co.nz · DNS:asb.co.nz · DNS:asb.nz · DNS:asbbank.co.nz · 14 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was asb.co.nz registered?
- Domain
- asb.co.nz
- Registration status
- Domain registered
- Registered
- 1996-09-16
- Registrar
- Netregistry PTY Ltd/TA Webcentral and Melbourne IT
- Domain age
- 30 years
- Registry status
- ok · renewPeriod
Similar sites
What sites are similar to asb.co.nz?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.