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armstrongflooring.com

armstrongflooring.com had about 56.87K visits in September 2026, down 10.69% from August; most traffic is search.

Armstrong Flooring®

Traffic

56.87K

-10.69%MoMEstimated monthly visits
78982.16K54.78K27.39K0
Global rank

380,552

Country rank · United States

104,269

Category rank · Construction and Maintenance

712

Average visit duration

02:18

Pages per visit

6.73

Bounce rate

30.77%

Domain age

27 years

Search share

72.3%

Traffic sources

  • Search
    72.3%
  • Direct
    20.5%
  • Referrals
    5.0%
  • Social
    1.1%
  • Generative AI
    0.9%
  • Email
    0.1%
  • Paid search
    0.1%
  • Display ads
    0.0%
  • Other
    0.0%

Regions

  • United States
    83.2%
  • Canada
    5.3%
  • India
    2.6%
  • Australia
    1.3%
  • United Kingdom
    1.1%

See how armstrongflooring.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. where to buy68044.6K2%
  2. armstrong flooringBRAND6702.03K33%
  3. armstrong sheet vinylBRAND46061075%
  4. linoleum flooringBRAND37021.07K2%
  5. armstrong imperial texture 1/8" gauge - 59240 peat35040088%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
26.8 KiB
Hosting
AMAZON-AES · AS14618
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 32 days
Page and SEOSchema 8
Title
Armstrong Flooring®
Description
An industry-leading manufacturer of innovative flooring products focusing on design, performance and durability for the home and commercial applications.
Cross-origin redirect
Yes
Word count
110
Internal / external links
11 / 14
Canonical
https://www.armstrongflooring.com/en-us
Language
en-us
H1 / H2
0 / 1
Images missing alt
0 / 4
Schema
Brand · ContactPoint · Corporation · ImageObject · Language · Organization · 2 more
OG / Twitter
OG
OG locale
en-us
Technology and tracking1 tracking
Technology clues
HubSpot · Consent manager
Tracking clues
Google Tag Manager
External script hosts
consent.cookiebot.com
Social links
twitter.com · instagram.com · youtube.com · linkedin.com
Server
nginx/1.24.0 (Ubuntu)
Security headers
6 / 6
HSTS / CSP
HSTS · CSP
Email and DNS securitySet
SPF
Set
DMARC
Set · none
DKIM selectors
selector2
Mail stack
Microsoft 365
IPv6
No AAAA
Site verification TXT
Google · Microsoft
SOA
dns1.cscdns.net
NS
dns1.cscdns.net. · dns2.cscdns.net.
MX
0 armstrongflooring-com.mail.protection.outlook.com.
Hosting and networkAS14618
A
54.165.109.83
Hosting ASN
AS14618 · 54.164.0.0/15
Hosting organization
AMAZON-AES - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-54-165-109-83.compute-1.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
Corporation Service Company RSA DV SSL CA 2
Certificate remaining
32 days
Certificate SAN
DNS:armstrongflooring.com · DNS:www.armstrongflooring.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 114
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

Domain
armstrongflooring.com
Registration status
Domain registered
Registered
1999-12-07
Registrar
CSC Corporate Domains, Inc.
Expires
2026-12-07
Domain age
27 years
DNSSEC
No
Registry status
client transfer prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.