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apia.com.au

apia.com.au had about 133.8K visits in September 2026, down 11.62% from August; the top source is search.

Over 50s home, car, landlord and other insurance | Apia

Website traffic

How much traffic does apia.com.au get?

133.8K

-11.62%MoMEstimated monthly visits
789163.63K109.09K54.54K0
Global rank

194,339

Country rank · Australia

3,959

Category rank · Insurance

19

Average visit duration

04:40

Pages per visit

7.60

Bounce rate

30.74%

Search share

45.7%

Sources

Where does apia.com.au's traffic come from?

  • Search
    45.7%
  • Direct
    27.4%
  • Display ads
    11.6%
  • Email
    8.5%
  • Referrals
    3.4%
  • Paid search
    2.4%
  • Social
    0.7%
  • Generative AI
    0.4%
  • Other
    0.0%

Regions

Which countries visit apia.com.au?

  • Australia
    96.1%
  • United States
    1.8%
  • Romania
    0.8%
  • India
    0.6%
  • United Kingdom
    0.6%

See how apia.com.au compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to apia.com.au?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. apia insurance2.52K2.07K122%
  2. apiaBRAND1.93K17.03K11%
  3. home insurance27058.19K1%
  4. cordell sum sure calculator australia27029093%
  5. apia home insurance25032078%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does apia.com.au show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
172.7 KiB
Hosting
INCAPSULA · AS19551
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 47 days
Page and SEOSchema 2
Title
Over 50s home, car, landlord and other insurance | Apia
Description
Apia: Over 50s Home, car landlord and other insurance
Cross-origin redirect
Yes
Word count
2,264
Internal / external links
78 / 5
Canonical
https://www.apia.com.au/
Language
en-AU
H1 / H2
1 / 2
Images missing alt
0 / 2
Schema
ContactPoint · Organization
OG / Twitter
OG · Twitter
OG locale
en_AU
Technology and tracking2 technologies
Technology clues
Bootstrap · jQuery
External script hosts
assets1.apia.com.au
Social links
facebook.com · youtube.com
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
2(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · s1 · s2
Mail stack
Mimecast
IPv6
No AAAA
Site verification TXT
Adobe · Atlassian · DocuSign · Facebook · Google · Microsoft
SOA
udns1.cscdns.net
NS
udns1.cscdns.net. · udns2.cscdns.uk.
MX
10 au-smtp-inbound-1.mimecast.com. · 10 au-smtp-inbound-2.mimecast.com.
Hosting and networkAS19551
A
45.60.240.111 · 45.60.250.111
Hosting ASN
AS19551 · 45.60.240.0/24
Hosting organization
INCAPSULA - Incapsula Inc
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
47 days
Certificate SAN
DNS:www.apia.com.au · DNS:m.apia.com.au · DNS:apia.com.au
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 563
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

Domain
apia.com.au
Registration status
Domain registered
Registrar
Corporation Service Company (Aust) Pty Ltd
Registry status
serverDeleteProhibited · serverRenewProhibited · serverTransferProhibited · serverUpdateProhibited

Similar sites

What sites are similar to apia.com.au?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.