Website traffic
How much traffic does amzn.com get?
308.37K
-26.27%MoMEstimated monthly visits
594.76K396.51K198.25K0
Global rank
158,731
Country rank · United States
40,976
Category rank · Computer Hardware
89
Average visit duration
00:31
Pages per visit
2.02
Bounce rate
50.61%
Domain age
29 years
Search share
55.2%
Sources
Where does amzn.com's traffic come from?
- Search55.2%
- Direct31.8%
- Generative AI7.5%
- Referrals3.3%
- Email1.5%
- Social0.5%
- Display ads0.2%
- Other0.0%
- Paid search0.0%
Regions
Which countries visit amzn.com?
- United States65.3%
- United Kingdom4.6%
- Nicaragua3.0%
- India1.9%
- Mexico1.7%
See how amzn.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to amzn.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- amazonBRAND3.52K80.26M0%
- amazon loginBRAND3.08K288.93K1%
- amazon usaBRAND2.78K414.25K1%
- amazon lightweight vests for menBRAND1.33K—
- shop all amazon prime queen size winter blankets for saleBRAND550—
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does amzn.com show publicly?
- HTTP 202
- Email authentication
- Hosting ASN
- HTTP
- 202
- Page size
- 2.0 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 178 days
Page and SEO
- Final URL
- https://www.amazon.com/
- Cross-origin redirect
- Yes
- Word count
- 0
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- External script hosts
- 1c5c1ecf7303.5a59d28b.ap-northeast-1.token.awswaf.com
- Server
- CloudFront
- Security headers
- 0 / 6
- Alt-Svc
- Set
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Apple · Microsoft
- SOA
- dns-external-master.amazon.com
- NS
- ns1.amzndns.co.uk. · ns1.amzndns.com. · ns1.amzndns.net. · 5 more
- MX
- 10 amazon-smtp.amazon.com.
Hosting and networkAS14618
- A
- 98.87.170.71 · 98.87.170.74 · 98.82.161.185
- Hosting ASN
- AS14618 · 98.80.0.0/13
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-98-87-170-71.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 178 days
- Certificate SAN
- DNS:amazon.co.uk · DNS:uedata.amazon.co.uk · DNS:www.amazon.co.uk · DNS:origin-www.amazon.co.uk · 16 more
robots and AI crawling12 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 12
- AI explicitly allowed
- 4
- Disallow examples
- GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more
Well-known public paths1 hits
- Present / checked
- 1 / 3
- /.well-known/security.txt
- Present · 283 B
- security summary
- Contact: https://hackerone.com/amazonvrp/reports/new · Hiring: https://www.amazon.jobs/en/teams/infosec · Policy: https://hackerone.com/amazonvrp
Website information
When was amzn.com registered?
- Domain
- amzn.com
- Registration status
- Domain registered
- Registered
- 1997-06-17
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-04-16
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to amzn.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.