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amazon.se

amazon.se had about 13.37M visits in September 2026, down 12.16% from August; the top source is direct.

Amazon.se

Traffic

13.37M

-12.16%MoMEstimated monthly visits
78917.41M11.61M5.8M0
Global rank

2,705

Country rank · Sweden

15

Category rank · E-commerce and Shopping

1

Average visit duration

05:22

Pages per visit

8.15

Bounce rate

33.60%

Domain age

29 years

Search share

26.1%

Traffic sources

  • Direct
    37.4%
  • Search
    26.1%
  • Paid search
    13.8%
  • Referrals
    7.8%
  • Social
    5.5%
  • Display ads
    3.7%
  • Email
    2.9%
  • Other
    2.2%
  • Generative AI
    0.8%

Regions

  • Sweden
    90.2%
  • United States
    1.9%
  • United Kingdom
    0.6%
  • Netherlands
    0.5%
  • Germany
    0.5%

See how amazon.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. amazonBRAND213.22K80.26M0%
  2. y99928.95K25.07K116%
  3. amazon seBRAND25.22K15.29K165%
  4. amazon swedenBRAND9.11K6.98K131%
  5. amazon primeBRAND9.01K8.51M0%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

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Baidu rank

Site profile

  • HTTP 202
  • Email authentication
  • Hosting ASN
HTTP
202
Page size
2.0 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 140 days
Page and SEO
Cross-origin redirect
Yes
Word count
0
Internal / external links
0 / 0
Language
en
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
External script hosts
1c5c1ecf7303.5a59d28b.ap-northeast-1.token.awswaf.com
Server
CloudFront
Security headers
0 / 6
Alt-Svc
Set
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
MTA-STS / BIMI
BIMI
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Google · Microsoft
SOA
dns-external-master.amazon.com
NS
ns1.amzndns.co.uk. · ns1.amzndns.com. · ns1.amzndns.net. · 5 more
MX
10 amazon-smtp.amazon.com.
Hosting and networkAS16509
A
3.254.238.223 · 3.253.176.240 · 3.253.170.186
Hosting ASN
AS16509 · 3.248.0.0/13
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
ec2-3-254-238-223.eu-west-1.compute.amazonaws.com
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
140 days
Certificate SAN
DNS:www.amazon.se · DNS:amazon.se · DNS:origin-www.amazon.se · DNS:edgeflow.aero.4239f578f-frontier.amazon.se · 1 more
robots and AI crawling12 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
12
AI explicitly allowed
4
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · Google-Extended · GoogleOther · Bytespider · CCBot · 4 more

Website information

Domain
amazon.se
Registration status
Domain registered
Registered
1997-07-03
Registrar
Nom-IQ Limited
Domain age
29 years
Registry status
ok

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →