Website traffic
How much traffic does active.com get?
3.4M
-18.26%MoMEstimated monthly visits
4.77M3.18M1.59M0
Global rank
15,137
Country rank · United States
3,994
Category rank · Sports
78
Average visit duration
04:06
Pages per visit
4.72
Bounce rate
34.83%
Domain age
34 years
Search share
16.3%
Sources
Where does active.com's traffic come from?
- Direct50.2%
- Search16.3%
- Email15.7%
- Referrals12.2%
- Social3.0%
- Display ads2.1%
- Generative AI0.4%
- Paid search0.2%
- Other0.0%
Regions
Which countries visit active.com?
- United States80.6%
- Canada10.3%
- United Kingdom1.8%
- China1.8%
- Australia1.3%
See how active.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to active.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- pace calculator35.04K49.73K71%
- running pace calculator7.06K8.89K79%
- activeBRAND3.99K39.9K10%
- bmr calculator2.24K82.48K3%
- pace calculator running1.55K3.16K49%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does active.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 238.2 KiB
- Hosting
- GOOGLE-CLOUD-PLATFORM · AS396982
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 120 days
Page and SEOSchema 2
- Final URL
- https://www.active.com/
- Title
- Find & Register for Races, Local Events & Things to Do
- Description
- ACTIVE powers the world’s events and activities and connects people with the things they love to do. Find, register, or learn about races, local events, sports, and things to do near you. What’s your ACTIVE?
- Cross-origin redirect
- Yes
- Word count
- 1,136
- Internal / external links
- 157 / 35
- Canonical
- https://www.active.com/
- Language
- en
- H1 / H2
- 4 / 26
- Images missing alt
- 1 / 5
- Schema
- SearchAction · WebSite
- OG / Twitter
Technology and tracking2 technologies
- Technology clues
- React · Consent manager
- Social links
- facebook.com · twitter.com · instagram.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 5（Secure 5）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Facebook · Google · Microsoft
- SOA
- ns1.active.com
- NS
- ns1.active.com. · ns2.active.com. · ns3.active.com. · 1 more
- MX
- 10 mxa-00174202.gslb.pphosted.com. · 10 mxb-00174202.gslb.pphosted.com.
Hosting and networkAS396982
- A
- 35.225.247.230
- Hosting ASN
- AS396982 · 35.225.240.0/20
- Hosting organization
- GOOGLE-CLOUD-PLATFORM - Google LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- 230.247.225.35.bc.googleusercontent.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 120 days
- Certificate SAN
- DNS:*.active.com · DNS:*.aw.active.com · DNS:*.c1.active.com · DNS:*.c1.aw.active.com · 15 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Discovered
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths4 hits
- Present / checked
- 4 / 5
- /ads.txt
- Present · 4.2 KiB
- /humans.txt
- Present · 1.9 KiB
- /app-ads.txt
- Present · 64.0 KiB
- /llms.txt
- Present · 10.7 KiB
- llms summary
- > ACTIVE.com is one of the world's largest online event registration platforms and active lifestyle destinations, connecting millions of participants with sports events, races, fit
Website information
When was active.com registered?
- Domain
- active.com
- Registration status
- Domain registered
- Registered
- 1993-03-08
- Registrar
- MarkMonitor Inc.
- Expires
- 2028-03-09
- Domain age
- 34 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to active.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.