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about.com

about.com had about 73.2K visits in September 2026, down 19.06% from August; most traffic is direct.

Midwest Living

Website traffic

How much traffic does about.com get?

73.2K

-19.06%MoMEstimated monthly visits
789107.62K71.75K35.87K0
Global rank

561,175

Country rank · United States

207,824

Category rank · Science and Education

13,831

Average visit duration

00:43

Pages per visit

1.52

Bounce rate

60.73%

Domain age

28 years

Search share

4.7%

Sources

Where does about.com's traffic come from?

  • Direct
    75.5%
  • Social
    8.8%
  • Referrals
    8.3%
  • Search
    4.7%
  • Email
    1.3%
  • Display ads
    0.7%
  • Paid search
    0.6%
  • Generative AI
    0.0%
  • Other
    0.0%

Regions

Which countries visit about.com?

  • United States
    89.2%
  • Canada
    10.7%
  • India
    0.1%

See how about.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to about.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. windows autologin3019016%
  2. about.comBRAND204105%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Website information

When was about.com registered?

Domain
about.com
Registration status
Domain registered
Registered
1999-03-12
Registrar
MarkMonitor Inc.
Expires
2027-03-12
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited

Similar sites

What sites are similar to about.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →