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aarp.org

aarp.org had about 35.59M visits in September 2026, down 6.80% from August; the top source is direct.

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Website traffic

How much traffic does aarp.org get?

35.59M

-6.80%MoMEstimated monthly visits
78941.24M27.49M13.75M0
Global rank

1,103

Country rank · United States

252

Category rank · Health

4

Average visit duration

09:04

Pages per visit

5.57

Bounce rate

46.34%

Domain age

32 years

Search share

21.5%

Sources

Where does aarp.org's traffic come from?

  • Direct
    37.7%
  • Search
    21.5%
  • Display ads
    21.3%
  • Email
    8.0%
  • Paid search
    4.8%
  • Referrals
    2.8%
  • Social
    2.6%
  • Other
    1.3%
  • Generative AI
    0.1%

Regions

Which countries visit aarp.org?

  • United States
    95.7%
  • United Kingdom
    1.0%
  • Canada
    0.7%
  • Mexico
    0.3%
  • Hungary
    0.1%

See how aarp.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to aarp.org?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. aarp gamesBRAND1.61M535.86K300%
  2. aarpBRAND213.14K191K112%
  3. aarp loginBRAND169.47K125.76K135%
  4. crossword puzzles122.7K340.35K36%
  5. solitaire59.85K5.14M1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Website information

When was aarp.org registered?

Domain
aarp.org
Registration status
Domain registered
Registered
1994-12-16
Registrar
MarkMonitor Inc.
Expires
2029-12-15
Domain age
32 years
DNSSEC
No
Registry status
client delete prohibited · server delete prohibited · client transfer prohibited · server transfer prohibited

Similar sites

What sites are similar to aarp.org?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →