Website traffic
How much traffic does 1st.com get?
309.43K
-25.89%MoMEstimated monthly visits
460.35K306.9K153.45K0
Global rank
187,070
Country rank · United States
38,472
Category rank · Horses
28
Average visit duration
01:16
Pages per visit
1.86
Bounce rate
73.10%
Domain age
31 years
Search share
6.8%
Sources
Where does 1st.com's traffic come from?
- Referrals75.3%
- Direct7.4%
- Search6.8%
- Email4.1%
- Display ads3.7%
- Paid search1.2%
- Generative AI0.9%
- Social0.4%
- Other0.3%
Regions
Which countries visit 1st.com?
- United States99.2%
- Brazil0.3%
- Canada0.2%
- Venezuela0.2%
- Colombia0.2%
See how 1st.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to 1st.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- 1stbetBRAND51064080%
- 1/st38040095%
- eddie olczyk travers12051024%
- 1/st bet8066012%
- 1stBRAND4012.7K0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does 1st.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 78.1 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 48 days
Page and SEOSchema 2
- Final URL
- https://www.1st.com/
- Title
- Home | 1ST
- Description
- 1ST is reinventing the sport of Thoroughbred horse racing, while achieving a world-class level of safety for horses and riders. We provide a unique and fully engaging entertainment experience for our guests and online wagerers.
- Cross-origin redirect
- Yes
- Word count
- 203
- Internal / external links
- 5 / 11
- Canonical
- https://www.1st.com/
- Language
- en
- H1 / H2
- 0 / 4
- Images missing alt
- 2 / 9
- Schema
- ContactPoint · Organization
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- Next.js · React · Consent manager · Vercel
- Tracking clues
- Google Tag Manager · Google Analytics
- Social links
- youtube.com · facebook.com · twitter.com · instagram.com · youtube.com
- Server
- Vercel
- Security headers
- 1 / 6
- HSTS / CSP
- HSTS
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Google
- SOA
- ns-108.awsdns-13.com
- NS
- ns-108.awsdns-13.com. · ns-1307.awsdns-35.org. · ns-1547.awsdns-01.co.uk. · 1 more
- MX
- 10 1st-com.mail.protection.outlook.com.
Hosting and networkAS16509
- A
- 76.76.21.21
- Hosting ASN
- AS16509 · 76.76.21.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 48 days
- Certificate SAN
- DNS:1st.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 123
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was 1st.com registered?
- Domain
- 1st.com
- Registration status
- Domain registered
- Registered
- 1996-03-13
- Registrar
- Tucows Domains Inc.
- Expires
- 2027-03-14
- Domain age
- 31 years
- Registry status
- clientTransferProhibited · clientUpdateProhibited
Similar sites
What sites are similar to 1st.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.