# zozo.jp

zozo.jp traffic · monthly visits 56.52M · Vaneform

zozo.jp had about 56.52M visits in September 2026, up 7.38% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does zozo.jp get?

- Estimated monthly visits: 56.52M (2026-09)
- MoM: +7.38%
- Global rank: 484
- Country rank · Japan: 57
- Average visit duration: 06:30
- Pages per visit: 8.60
- Bounce rate: 34.15%
- Search share: 24.4%

## Where does zozo.jp's traffic come from?

- Direct: 33.2%
- Display ads: 14.0%
- Email: 6.8%
- Generative AI: 0.4%
- Other: 0.3%
- Referrals: 4.0%
- Search: 24.4%
- Paid search: 9.8%
- Social: 7.2%

## Which countries visit zozo.jp?

- Japan: 94.2%
- Taiwan: 1.4%
- United States: 0.8%
- Hong Kong SAR China: 0.8%
- South Korea: 0.6%

## What keywords send traffic to zozo.jp?

- zozotown: Estimated visits 856.68K, Monthly searches 123.23K
- ゾゾタウン: Estimated visits 757.16K, Monthly searches 54.04K
- zozo: Estimated visits 548.04K, Monthly searches 230.49K
- ゾゾ: Estimated visits 75.38K, Monthly searches 19.36K
- ぞぞ: Estimated visits 72.33K, Monthly searches 47.51K

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