# zalando.se

zalando.se traffic · monthly visits 6.27M · Vaneform

zalando.se had about 6.27M visits in September 2026, down 8.38% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does zalando.se get?

- Estimated monthly visits: 6.27M (2026-09)
- MoM: -8.38%
- Global rank: 5,917
- Country rank · Sweden: 36
- Average visit duration: 05:32
- Pages per visit: 8.46
- Bounce rate: 33.61%
- Search share: 28.6%

## Where does zalando.se's traffic come from?

- Direct: 36.8%
- Display ads: 3.6%
- Email: 5.3%
- Generative AI: 0.7%
- Other: 0.2%
- Referrals: 4.7%
- Search: 28.6%
- Paid search: 11.0%
- Social: 9.1%

## Which countries visit zalando.se?

- Sweden: 96.7%
- France: 0.4%
- Netherlands: 0.3%
- United States: 0.3%
- Germany: 0.2%

## What keywords send traffic to zalando.se?

- zalando: Estimated visits 320.08K, Monthly searches 3.01M
- zalando se: Estimated visits 5.83K, Monthly searches 6.81K
- sneakers dam: Estimated visits 1.86K, Monthly searches 930
- bershka: Estimated visits 1.78K, Monthly searches 1.23M
- zala: Estimated visits 1.74K, Monthly searches 18.2K

Canonical: https://vaneform.com/e/zalando-se