# zalando.it

zalando.it traffic · monthly visits 14.2M · Vaneform

zalando.it had about 14.2M visits in September 2026, up 13.16% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does zalando.it get?

- Estimated monthly visits: 14.2M (2026-09)
- MoM: +13.16%
- Global rank: 2,577
- Country rank · Italy: 73
- Average visit duration: 04:09
- Pages per visit: 6.97
- Bounce rate: 31.94%
- Search share: 29.0%

## Where does zalando.it's traffic come from?

- Direct: 32.9%
- Display ads: 6.6%
- Email: 5.8%
- Generative AI: 0.6%
- Other: 0.4%
- Referrals: 4.2%
- Search: 29.0%
- Paid search: 14.8%
- Social: 5.7%

## Which countries visit zalando.it?

- Italy: 88.2%
- France: 2.1%
- Lithuania: 1.6%
- Germany: 1.1%
- Belgium: 0.7%

## What keywords send traffic to zalando.it?

- zalando: Estimated visits 1.95M, Monthly searches 3.01M
- zalando donna: Estimated visits 22.46K, Monthly searches 5.7K
- terranova: Estimated visits 13.15K, Monthly searches 92.66K
- zalando prive: Estimated visits 11.91K, Monthly searches 170.75K
- zalando uomo: Estimated visits 10.82K, Monthly searches 3.61K

Canonical: https://vaneform.com/e/zalando-it