# zalando.es

zalando.es traffic · monthly visits 9.83M · Vaneform

zalando.es had about 9.83M visits in September 2026, down 3.49% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does zalando.es get?

- Estimated monthly visits: 9.83M (2026-09)
- MoM: -3.49%
- Global rank: 4,134
- Country rank · Spain: 100
- Average visit duration: 03:21
- Pages per visit: 6.13
- Bounce rate: 35.10%
- Search share: 27.5%

## Where does zalando.es's traffic come from?

- Direct: 32.9%
- Display ads: 7.3%
- Email: 6.7%
- Generative AI: 0.8%
- Other: 0.2%
- Referrals: 4.8%
- Search: 27.5%
- Paid search: 12.7%
- Social: 7.1%

## Which countries visit zalando.es?

- Spain: 86.6%
- France: 2.2%
- Germany: 1.3%
- Netherlands: 0.8%
- Belgium: 0.7%

## What keywords send traffic to zalando.es?

- zalando: Estimated visits 801.08K, Monthly searches 3.01M
- zalando españa: Estimated visits 11.79K, Monthly searches 2.21K
- zalando prive: Estimated visits 11.3K, Monthly searches 170.75K
- zalando mujer: Estimated visits 10.24K, Monthly searches 1.07K
- yoga mat online: Estimated visits 7.12K, Monthly searches 1.83M

Canonical: https://vaneform.com/e/zalando-es