# yum.com

yum.com traffic · monthly visits 1.4M · Vaneform

yum.com had about 1.4M visits in September 2026, down 3.68% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does yum.com get?

- Estimated monthly visits: 1.4M (2026-09)
- MoM: -3.68%
- Global rank: 31,842
- Country rank · United States: 11,933
- Average visit duration: 05:03
- Pages per visit: 5.88
- Bounce rate: 33.07%
- Search share: 15.3%

## Where does yum.com's traffic come from?

- Direct: 42.8%
- Display ads: 0.9%
- Email: 2.3%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 30.4%
- Search: 15.3%
- Paid search: 0.0%
- Social: 7.8%

## Which countries visit yum.com?

- United States: 43.5%
- Australia: 11.5%
- Mexico: 7.8%
- United Kingdom: 6.7%
- Thailand: 5.8%

## What keywords send traffic to yum.com?

- yum brands: Estimated visits 13.63K, Monthly searches 24.73K
- the vault kfc: Estimated visits 6.76K, Monthly searches 7.66K
- yum: Estimated visits 6.6K, Monthly searches 15.86K
- kfc vault: Estimated visits 3.4K, Monthly searches 3.28K
- my taco bell: Estimated visits 2.75K, Monthly searches 1.55K

Canonical: https://vaneform.com/e/yum-com