# youtube.com

youtube.com traffic · monthly visits 30.35B · Vaneform

youtube.com had about 30.35B visits in August 2026, up 0.50% from July; most traffic is direct.

Report updated 2026-10-07

## How much traffic does youtube.com get?

- Estimated monthly visits: 30.35B (2026-08)
- MoM: +0.50%
- Global rank: 2
- Country rank · United States: 2
- Average visit duration: 19:10
- Pages per visit: 11.97
- Bounce rate: 23.33%
- Search share: 11.4%

## Where does youtube.com's traffic come from?

- Direct: 80.0%
- Display ads: 0.3%
- Email: 1.0%
- Generative AI: 0.9%
- Other: 0.0%
- Referrals: 2.9%
- Search: 11.4%
- Paid search: 0.0%
- Social: 3.5%

## Which countries visit youtube.com?

- United States: 21.7%
- India: 5.2%
- Brazil: 4.6%
- Japan: 4.5%
- Germany: 3.4%

## What keywords send traffic to youtube.com?

- youtube: Estimated visits 673.1M, Monthly searches 317.18M
- yt: Estimated visits 72.47M, Monthly searches 52.46M
- ютуб: Estimated visits 41.16M, Monthly searches 21.86M
- youtube music: Estimated visits 25.77M, Monthly searches 13.79M
- ユーチューブ: Estimated visits 24.05M, Monthly searches 2.46M

Canonical: https://vaneform.com/e/youtube-com