# xiaohongshu.com

xiaohongshu.com traffic · monthly visits 125.67M · Vaneform

xiaohongshu.com had about 125.67M visits in September 2026, down 6.09% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does xiaohongshu.com get?

- Estimated monthly visits: 125.67M (2026-09)
- MoM: -6.09%
- Global rank: 140
- Country rank · China: 6
- Average visit duration: 14:09
- Pages per visit: 20.55
- Bounce rate: 21.58%
- Search share: 8.5%

## Where does xiaohongshu.com's traffic come from?

- Direct: 83.8%
- Display ads: 0.8%
- Email: 0.2%
- Generative AI: 0.2%
- Other: 0.0%
- Referrals: 3.5%
- Search: 8.5%
- Paid search: 0.4%
- Social: 2.6%

## Which countries visit xiaohongshu.com?

- China: 85.4%
- United States: 4.2%
- Hong Kong SAR China: 4.1%
- Taiwan: 1.5%
- Singapore: 1.3%

## What keywords send traffic to xiaohongshu.com?

- 小红书: Estimated visits 3.03M, Monthly searches 1.54M
- xiaohongshu: Estimated visits 306.6K, Monthly searches 330.09K
- xhs: Estimated visits 232.97K, Monthly searches 215.36K
- 小红书网页版: Estimated visits 139.08K, Monthly searches 72.2K
- 小紅書: Estimated visits 72.12K, Monthly searches 86.78K

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