# xero.com

xero.com traffic · monthly visits 35.83M · Vaneform

xero.com had about 35.83M visits in September 2026, up 0.90% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does xero.com get?

- Estimated monthly visits: 35.83M (2026-09)
- MoM: +0.90%
- Global rank: 615
- Country rank · Australia: 30
- Average visit duration: 15:01
- Pages per visit: 17.28
- Bounce rate: 20.28%
- Search share: 9.9%

## Where does xero.com's traffic come from?

- Direct: 60.4%
- Display ads: 3.8%
- Email: 14.7%
- Generative AI: 0.8%
- Other: 0.1%
- Referrals: 3.0%
- Search: 9.9%
- Paid search: 3.5%
- Social: 3.7%

## Which countries visit xero.com?

- Australia: 39.9%
- United Kingdom: 22.0%
- New Zealand: 11.1%
- South Africa: 8.3%
- United States: 6.3%

## What keywords send traffic to xero.com?

- xero: Estimated visits 740.66K, Monthly searches 822.85K
- xero login: Estimated visits 270.24K, Monthly searches 226.64K
- quickbooks: Estimated visits 12.71K, Monthly searches 848.7K
- best accounting software: Estimated visits 12.42K, Monthly searches 1.24M
- quickbooks online: Estimated visits 9.38K, Monthly searches 488.81K

Canonical: https://vaneform.com/e/xero-com