# www.amazon.com

www.amazon.com traffic · monthly visits 2.56B · Vaneform

www.amazon.com had about 2.56B visits in September 2026, down 7.21% from August; most traffic is direct.

Report updated 2026-10-12

## How much traffic does www.amazon.com get?

- Estimated monthly visits: 2.56B (2026-09)
- MoM: -7.21%
- Global rank: 9
- Country rank · United States: 4
- Average visit duration: 05:46
- Pages per visit: 8.95
- Bounce rate: 30.86%
- Search share: 19.8%

## Where does www.amazon.com's traffic come from?

- Direct: 54.3%
- Display ads: 2.1%
- Email: 3.3%
- Generative AI: 0.3%
- Other: 3.2%
- Referrals: 5.6%
- Search: 19.8%
- Paid search: 5.0%
- Social: 6.3%

## Which countries visit www.amazon.com?

- United States: 84.8%
- India: 1.1%
- China: 1.0%
- United Kingdom: 0.9%
- Canada: 0.8%

## What keywords send traffic to www.amazon.com?

- amazon: Estimated visits 65.07M, Monthly searches 80.26M
- amazon prime: Estimated visits 6.96M, Monthly searches 8.51M
- prime video: Estimated visits 2.21M, Monthly searches 14.21M
- amazon prime video: Estimated visits 1.53M, Monthly searches 6.38M
- amazon usa: Estimated visits 1.16M, Monthly searches 414.25K

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