# wsj.com

wsj.com traffic · monthly visits 77.86M · Vaneform

wsj.com had about 77.86M visits in September 2026, down 3.67% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does wsj.com get?

- Estimated monthly visits: 77.86M (2026-09)
- MoM: -3.67%
- Global rank: 688
- Country rank · United States: 197
- Average visit duration: 03:12
- Pages per visit: 2.51
- Bounce rate: 53.58%
- Search share: 16.7%

## Where does wsj.com's traffic come from?

- Direct: 66.9%
- Display ads: 2.1%
- Email: 3.1%
- Generative AI: 0.5%
- Other: 0.0%
- Referrals: 4.8%
- Search: 16.7%
- Paid search: 0.7%
- Social: 5.2%

## Which countries visit wsj.com?

- United States: 82.9%
- Canada: 2.8%
- United Kingdom: 1.3%
- Germany: 1.1%
- India: 1.0%

## What keywords send traffic to wsj.com?

- amazon: Estimated visits 533.06K, Monthly searches 80.26M
- nfl: Estimated visits 490.93K, Monthly searches 21.6M
- wall street journal: Estimated visits 472.53K, Monthly searches 375.46K
- wsj: Estimated visits 463.81K, Monthly searches 372.23K
- gemini ai: Estimated visits 196.1K, Monthly searches 19.37M

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