# workandincome.govt.nz

workandincome.govt.nz traffic · monthly visits 767.48K · Vaneform

workandincome.govt.nz had about 767.48K visits in September 2026, down 7.87% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does workandincome.govt.nz get?

- Estimated monthly visits: 767.48K (2026-09)
- MoM: -7.87%
- Global rank: 64,070
- Country rank · New Zealand: 216
- Average visit duration: 02:27
- Pages per visit: 3.18
- Bounce rate: 42.58%
- Search share: 55.4%

## Where does workandincome.govt.nz's traffic come from?

- Direct: 29.2%
- Email: 2.4%
- Generative AI: 1.4%
- Other: 0.0%
- Referrals: 10.1%
- Search: 55.4%
- Paid search: 0.0%
- Social: 1.5%

## Which countries visit workandincome.govt.nz?

- New Zealand: 88.3%
- United States: 5.1%
- Australia: 0.9%
- United Kingdom: 0.8%
- India: 0.4%

## What keywords send traffic to workandincome.govt.nz?

- winz: Estimated visits 61.3K, Monthly searches 19.53K
- mymsd: Estimated visits 24.52K, Monthly searches 46.4K
- work and income: Estimated visits 20.9K, Monthly searches 9.51K
- my msd: Estimated visits 9.74K, Monthly searches 20.32K
- msd: Estimated visits 3.61K, Monthly searches 71.66K

Canonical: https://vaneform.com/e/workandincome-govt-nz