# woolworths.com.au

woolworths.com.au traffic · monthly visits 24.19M · Vaneform

woolworths.com.au had about 24.19M visits in September 2026, down 2.22% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does woolworths.com.au get?

- Estimated monthly visits: 24.19M (2026-09)
- MoM: -2.22%
- Global rank: 1,401
- Country rank · Australia: 25
- Average visit duration: 03:30
- Pages per visit: 7.06
- Bounce rate: 38.63%
- Search share: 34.1%

## Where does woolworths.com.au's traffic come from?

- Direct: 35.2%
- Display ads: 2.7%
- Email: 2.6%
- Generative AI: 0.4%
- Other: 0.6%
- Referrals: 5.2%
- Search: 34.1%
- Paid search: 16.3%
- Social: 2.9%

## Which countries visit woolworths.com.au?

- Australia: 95.4%
- United States: 2.1%
- New Zealand: 0.6%
- Germany: 0.2%
- Singapore: 0.1%

## What keywords send traffic to woolworths.com.au?

- woolworths: Estimated visits 1.08M, Monthly searches 566.18K
- woolies: Estimated visits 206.71K, Monthly searches 142.9K
- woolworths catalogue: Estimated visits 88.33K, Monthly searches 33.15K
- woolworths online: Estimated visits 55.3K, Monthly searches 83.26K
- woolworth: Estimated visits 27.67K, Monthly searches 66.78K

Canonical: https://vaneform.com/e/woolworths-com-au