# wizards.com

wizards.com traffic · monthly visits 12.72M · Vaneform

wizards.com had about 12.72M visits in September 2026, down 2.18% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does wizards.com get?

- Estimated monthly visits: 12.72M (2026-09)
- MoM: -2.18%
- Global rank: 4,286
- Country rank · United States: 1,615
- Average visit duration: 03:03
- Pages per visit: 3.77
- Bounce rate: 44.50%
- Search share: 50.5%

## Where does wizards.com's traffic come from?

- Direct: 31.7%
- Display ads: 0.4%
- Email: 3.2%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 5.8%
- Search: 50.5%
- Paid search: 0.4%
- Social: 7.7%

## Which countries visit wizards.com?

- United States: 50.3%
- Germany: 7.3%
- Canada: 5.4%
- United Kingdom: 4.0%
- France: 2.9%

## What keywords send traffic to wizards.com?

- secret lair: Estimated visits 352.72K, Monthly searches 174.5K
- magic the gathering: Estimated visits 142.79K, Monthly searches 196.71K
- mtg: Estimated visits 93.44K, Monthly searches 158.62K
- mtg secret lair: Estimated visits 92.8K, Monthly searches 44.52K
- secret lair mtg: Estimated visits 76.2K, Monthly searches 30.92K

Canonical: https://vaneform.com/e/wizards-com