# willys.se

willys.se traffic · monthly visits 3.49M · Vaneform

willys.se had about 3.49M visits in September 2026, down 17.16% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does willys.se get?

- Estimated monthly visits: 3.49M (2026-09)
- MoM: -17.16%
- Global rank: 13,938
- Country rank · Sweden: 93
- Average visit duration: 03:15
- Pages per visit: 4.62
- Bounce rate: 35.24%
- Search share: 35.0%

## Where does willys.se's traffic come from?

- Direct: 51.5%
- Display ads: 0.5%
- Email: 4.9%
- Generative AI: 0.3%
- Other: 0.0%
- Referrals: 4.3%
- Search: 35.0%
- Paid search: 0.9%
- Social: 2.6%

## Which countries visit willys.se?

- Sweden: 98.1%
- United States: 0.3%
- Netherlands: 0.2%
- Norway: 0.2%
- Finland: 0.2%

## What keywords send traffic to willys.se?

- willys: Estimated visits 233.61K, Monthly searches 66.43K
- willys reklamblad: Estimated visits 8.56K, Monthly searches 1.96K
- willys erbjudande: Estimated visits 8.1K, Monthly searches 1.31K
- willys rissne: Estimated visits 3.01K, Monthly searches 570
- willys handla online: Estimated visits 2.62K, Monthly searches 1.06K

Canonical: https://vaneform.com/e/willys-se