# williamhill.com

williamhill.com traffic · monthly visits 9.76M · Vaneform

williamhill.com had about 9.76M visits in September 2026, down 9.18% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does williamhill.com get?

- Estimated monthly visits: 9.76M (2026-09)
- MoM: -9.18%
- Global rank: 4,952
- Country rank · United Kingdom: 161
- Average visit duration: 08:00
- Pages per visit: 6.63
- Bounce rate: 32.11%
- Search share: 18.5%

## Where does williamhill.com's traffic come from?

- Direct: 64.2%
- Display ads: 1.6%
- Email: 3.9%
- Generative AI: 0.3%
- Other: 1.7%
- Referrals: 4.1%
- Search: 18.5%
- Paid search: 2.5%
- Social: 3.3%

## Which countries visit williamhill.com?

- United Kingdom: 89.5%
- United States: 1.7%
- Japan: 0.7%
- Sweden: 0.7%
- China: 0.7%

## What keywords send traffic to williamhill.com?

- william hill: Estimated visits 361.22K, Monthly searches 199.87K
- williamhill: Estimated visits 19.3K, Monthly searches 8.13K
- william hill vegas: Estimated visits 12.06K, Monthly searches 670
- slots: Estimated visits 6.53K, Monthly searches 30.38K
- william hill uk: Estimated visits 6.23K, Monthly searches 1.25K

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