# whatnot.com

whatnot.com traffic · monthly visits 20.65M · Vaneform

whatnot.com had about 20.65M visits in September 2026, down 10.05% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does whatnot.com get?

- Estimated monthly visits: 20.65M (2026-09)
- MoM: -10.05%
- Global rank: 1,411
- Country rank · United States: 341
- Average visit duration: 04:51
- Pages per visit: 11.40
- Bounce rate: 33.21%
- Search share: 14.8%

## Where does whatnot.com's traffic come from?

- Direct: 63.2%
- Display ads: 2.2%
- Email: 3.8%
- Generative AI: 0.4%
- Other: 3.3%
- Referrals: 4.0%
- Search: 14.8%
- Paid search: 1.4%
- Social: 6.9%

## Which countries visit whatnot.com?

- United States: 78.1%
- United Kingdom: 7.5%
- France: 3.5%
- Australia: 2.7%
- Canada: 1.9%

## What keywords send traffic to whatnot.com?

- whatnot: Estimated visits 907.98K, Monthly searches 538.51K
- what not: Estimated visits 150.1K, Monthly searches 44.95K
- whatnot careers: Estimated visits 9.62K, Monthly searches 8.71K
- what is whatnot: Estimated visits 8.48K, Monthly searches 8.61K
- whatnot app: Estimated visits 8.13K, Monthly searches 5.06K

Canonical: https://vaneform.com/e/whatnot-com