# westpac.com.au

westpac.com.au traffic · monthly visits 11.68M · Vaneform

westpac.com.au had about 11.68M visits in September 2026, down 1.83% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does westpac.com.au get?

- Estimated monthly visits: 11.68M (2026-09)
- MoM: -1.83%
- Global rank: 3,079
- Country rank · Australia: 59
- Average visit duration: 05:10
- Pages per visit: 8.24
- Bounce rate: 18.58%
- Search share: 20.9%

## Where does westpac.com.au's traffic come from?

- Direct: 61.0%
- Display ads: 1.1%
- Email: 5.2%
- Generative AI: 0.3%
- Other: 0.2%
- Referrals: 3.9%
- Search: 20.9%
- Paid search: 4.7%
- Social: 2.7%

## Which countries visit westpac.com.au?

- Australia: 95.5%
- United States: 1.4%
- New Zealand: 0.8%
- Philippines: 0.7%
- Vietnam: 0.2%

## What keywords send traffic to westpac.com.au?

- westpac: Estimated visits 653.07K, Monthly searches 449.26K
- westpac login: Estimated visits 184.91K, Monthly searches 121.61K
- westpac online banking: Estimated visits 74.48K, Monthly searches 36.74K
- westpac online: Estimated visits 20.75K, Monthly searches 12.84K
- west: Estimated visits 7.81K, Monthly searches 172.48K

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