# wellington.govt.nz

wellington.govt.nz traffic · monthly visits 394.35K · Vaneform

wellington.govt.nz had about 394.35K visits in September 2026, down 6.67% from August; most traffic is search.

Report updated 2026-10-09

## How much traffic does wellington.govt.nz get?

- Estimated monthly visits: 394.35K (2026-09)
- MoM: -6.67%
- Global rank: 116,477
- Country rank · New Zealand: 475
- Average visit duration: 01:14
- Pages per visit: 2.87
- Bounce rate: 43.24%
- Search share: 51.8%

## Where does wellington.govt.nz's traffic come from?

- Direct: 27.5%
- Display ads: 1.2%
- Email: 2.9%
- Generative AI: 0.6%
- Other: 0.0%
- Referrals: 13.2%
- Search: 51.8%
- Paid search: 0.0%
- Social: 2.9%

## Which countries visit wellington.govt.nz?

- New Zealand: 85.3%
- United States: 7.6%
- Australia: 1.1%
- United Kingdom: 0.7%
- India: 0.5%

## What keywords send traffic to wellington.govt.nz?

- wellington city council: Estimated visits 2.59K, Monthly searches 1.68K
- wellington recycling: Estimated visits 1.32K, Monthly searches 390
- wellington district plan: Estimated visits 1.07K, Monthly searches 1.25K
- rubbish collection: Estimated visits 1.06K, Monthly searches 940
- pay rates: Estimated visits 940, Monthly searches 1.59K

Canonical: https://vaneform.com/e/wellington-govt-nz