# wella.com

wella.com traffic · monthly visits 782.84K · Vaneform

wella.com had about 782.84K visits in September 2026, down 2.90% from August; most traffic is search.

Report updated 2026-10-08

## How much traffic does wella.com get?

- Estimated monthly visits: 782.84K (2026-09)
- MoM: -2.90%
- Global rank: 70,756
- Country rank · United States: 56,286
- Average visit duration: 01:02
- Pages per visit: 2.21
- Bounce rate: 49.38%
- Search share: 64.0%

## Where does wella.com's traffic come from?

- Direct: 21.3%
- Display ads: 0.3%
- Email: 1.9%
- Generative AI: 1.7%
- Other: 0.0%
- Referrals: 2.6%
- Search: 64.0%
- Paid search: 0.0%
- Social: 8.3%

## Which countries visit wella.com?

- United States: 28.9%
- United Kingdom: 6.1%
- Germany: 5.9%
- Brazil: 3.5%
- Canada: 2.8%

## What keywords send traffic to wella.com?

- wella: Estimated visits 16.95K, Monthly searches 25.2K
- wella professionals: Estimated visits 3.09K, Monthly searches 3.77K
- wella professional: Estimated visits 2.09K, Monthly searches 1.93K
- wella color charm: Estimated visits 1.65K, Monthly searches 2.6K
- wella shampoo: Estimated visits 1.42K, Monthly searches 4.29K

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