# wayfair.com

wayfair.com traffic · monthly visits 125.74M · Vaneform

wayfair.com had about 125.74M visits in September 2026, down 1.83% from August; the top source is paid search.

Report updated 2026-10-08

## How much traffic does wayfair.com get?

- Estimated monthly visits: 125.74M (2026-09)
- MoM: -1.83%
- Global rank: 233
- Country rank · United States: 60
- Average visit duration: 05:40
- Pages per visit: 5.86
- Bounce rate: 41.68%
- Search share: 15.6%

## Where does wayfair.com's traffic come from?

- Direct: 23.1%
- Display ads: 11.7%
- Email: 4.4%
- Generative AI: 1.1%
- Other: 1.4%
- Referrals: 2.9%
- Search: 15.6%
- Paid search: 32.1%
- Social: 7.7%

## Which countries visit wayfair.com?

- United States: 97.5%
- Canada: 0.6%
- United Kingdom: 0.3%
- China: 0.3%
- India: 0.2%

## What keywords send traffic to wayfair.com?

- wayfair: Estimated visits 2.24M, Monthly searches 1.6M
- wayfair login: Estimated visits 60.74K, Monthly searches 66.03K
- ikea: Estimated visits 52.64K, Monthly searches 8.97M
- calc: Estimated visits 26.27K, Monthly searches 2.84M
- product: Estimated visits 23.51K, Monthly searches 17.78M

Canonical: https://vaneform.com/e/wayfair-com