# wayfair.co.uk

wayfair.co.uk traffic · monthly visits 9.82M · Vaneform

wayfair.co.uk had about 9.82M visits in September 2026, down 7.61% from August; the top source is paid search.

Report updated 2026-10-08

## How much traffic does wayfair.co.uk get?

- Estimated monthly visits: 9.82M (2026-09)
- MoM: -7.61%
- Global rank: 4,919
- Country rank · United Kingdom: 158
- Average visit duration: 03:06
- Pages per visit: 4.43
- Bounce rate: 43.62%
- Search share: 16.9%

## Where does wayfair.co.uk's traffic come from?

- Direct: 19.0%
- Display ads: 21.5%
- Email: 1.9%
- Generative AI: 0.9%
- Other: 0.8%
- Referrals: 3.6%
- Search: 16.9%
- Paid search: 29.3%
- Social: 6.1%

## Which countries visit wayfair.co.uk?

- United Kingdom: 92.0%
- United States: 3.3%
- China: 0.9%
- Germany: 0.4%
- Singapore: 0.3%

## What keywords send traffic to wayfair.co.uk?

- wayfair: Estimated visits 231.89K, Monthly searches 1.6M
- wayfair uk: Estimated visits 81.82K, Monthly searches 15.78K
- wayfair discount code: Estimated visits 2.57K, Monthly searches 12.49K
- shoe rack: Estimated visits 2.41K, Monthly searches 80.9K
- wayfair co uk: Estimated visits 1.98K, Monthly searches 1.61K

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