# walmart.com

walmart.com traffic · monthly visits 551.34M · Vaneform

walmart.com had about 551.34M visits in September 2026, down 5.21% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does walmart.com get?

- Estimated monthly visits: 551.34M (2026-09)
- MoM: -5.21%
- Global rank: 59
- Country rank · United States: 16
- Average visit duration: 04:30
- Pages per visit: 4.41
- Bounce rate: 49.09%
- Search share: 18.9%

## Where does walmart.com's traffic come from?

- Direct: 35.7%
- Display ads: 9.9%
- Email: 3.9%
- Generative AI: 0.8%
- Other: 5.4%
- Referrals: 4.0%
- Search: 18.9%
- Paid search: 17.5%
- Social: 3.9%

## Which countries visit walmart.com?

- United States: 95.0%
- Canada: 1.1%
- Mexico: 0.9%
- India: 0.6%
- China: 0.2%

## What keywords send traffic to walmart.com?

- walmart: Estimated visits 11.77M, Monthly searches 10.25M
- walmart careers: Estimated visits 737.82K, Monthly searches 243.43K
- walmart.com: Estimated visits 518.24K, Monthly searches 148.03K
- clearance sale online: Estimated visits 485.45K, Monthly searches 1.8M
- walmart near me: Estimated visits 245.05K, Monthly searches 221.41K

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