# vrbo.com

vrbo.com traffic · monthly visits 36.17M · Vaneform

vrbo.com had about 36.17M visits in September 2026, down 28.89% from August; the top source is direct.

Report updated 2026-10-08

## How much traffic does vrbo.com get?

- Estimated monthly visits: 36.17M (2026-09)
- MoM: -28.89%
- Global rank: 756
- Country rank · United States: 217
- Average visit duration: 05:19
- Pages per visit: 8.47
- Bounce rate: 37.63%
- Search share: 16.2%

## Where does vrbo.com's traffic come from?

- Direct: 25.3%
- Display ads: 17.1%
- Email: 5.5%
- Generative AI: 0.7%
- Other: 5.7%
- Referrals: 3.7%
- Search: 16.2%
- Paid search: 20.8%
- Social: 5.0%

## Which countries visit vrbo.com?

- United States: 82.6%
- Canada: 5.3%
- United Kingdom: 3.2%
- Italy: 1.2%
- Spain: 1.0%

## What keywords send traffic to vrbo.com?

- vrbo: Estimated visits 1.23M, Monthly searches 1.01M
- airbnb: Estimated visits 228K, Monthly searches 13.37M
- vrbo owner login: Estimated visits 32.44K, Monthly searches 28.42K
- vbro: Estimated visits 24.27K, Monthly searches 26.13K
- verbo: Estimated visits 19.97K, Monthly searches 38.53K

Canonical: https://vaneform.com/e/vrbo-com