# voya.com

voya.com traffic · monthly visits 4.17M · Vaneform

voya.com had about 4.17M visits in September 2026, down 16.70% from August; most traffic is direct.

Report updated 2026-10-08

## How much traffic does voya.com get?

- Estimated monthly visits: 4.17M (2026-09)
- MoM: -16.70%
- Global rank: 8,081
- Country rank · United States: 1,628
- Average visit duration: 05:40
- Pages per visit: 9.30
- Bounce rate: 19.36%
- Search share: 20.1%

## Where does voya.com's traffic come from?

- Direct: 58.4%
- Display ads: 1.1%
- Email: 4.4%
- Generative AI: 0.4%
- Other: 0.0%
- Referrals: 11.0%
- Search: 20.1%
- Paid search: 3.0%
- Social: 1.6%

## Which countries visit voya.com?

- United States: 98.8%
- Canada: 0.3%
- United Kingdom: 0.1%
- India: 0.1%
- Mexico: 0.1%

## What keywords send traffic to voya.com?

- voya: Estimated visits 169.53K, Monthly searches 155.36K
- voya login: Estimated visits 84.2K, Monthly searches 51.53K
- voya financial: Estimated visits 27.49K, Monthly searches 17.17K
- voya retirement login: Estimated visits 9.82K, Monthly searches 3.52K
- voya financial login: Estimated visits 5.81K, Monthly searches 3.56K

Canonical: https://vaneform.com/e/voya-com