# viator.com

viator.com traffic · monthly visits 27.84M · Vaneform

viator.com had about 27.84M visits in September 2026, down 13.62% from August; the top source is display ads.

Report updated 2026-10-08

## How much traffic does viator.com get?

- Estimated monthly visits: 27.84M (2026-09)
- MoM: -13.62%
- Global rank: 1,741
- Country rank · United States: 707
- Average visit duration: 02:50
- Pages per visit: 3.32
- Bounce rate: 53.90%
- Search share: 11.9%

## Where does viator.com's traffic come from?

- Direct: 21.4%
- Display ads: 25.8%
- Email: 1.6%
- Generative AI: 0.6%
- Other: 10.1%
- Referrals: 6.1%
- Search: 11.9%
- Paid search: 20.6%
- Social: 2.0%

## Which countries visit viator.com?

- United States: 63.2%
- Canada: 4.8%
- United Kingdom: 4.0%
- Australia: 3.7%
- France: 1.6%

## What keywords send traffic to viator.com?

- viator: Estimated visits 305.99K, Monthly searches 280.22K
- viator supplier: Estimated visits 14.81K, Monthly searches 10.22K
- getyourguide: Estimated visits 11.1K, Monthly searches 338.73K
- comedy cellar nyc: Estimated visits 10.29K, Monthly searches 21.83K
- viator affiliate program: Estimated visits 7.18K, Monthly searches 5.49K

Canonical: https://vaneform.com/e/viator-com