# varsity.com

varsity.com traffic · monthly visits 309.75K · Vaneform

varsity.com had about 309.75K visits in September 2026, down 1.95% from August; the top source is search.

Report updated 2026-10-09

## How much traffic does varsity.com get?

- Estimated monthly visits: 309.75K (2026-09)
- MoM: -1.95%
- Global rank: 135,897
- Country rank · United States: 33,579
- Average visit duration: 01:22
- Pages per visit: 3.21
- Bounce rate: 44.96%
- Search share: 46.3%

## Where does varsity.com's traffic come from?

- Direct: 29.0%
- Display ads: 1.8%
- Email: 6.3%
- Generative AI: 0.2%
- Other: 0.1%
- Referrals: 8.4%
- Search: 46.3%
- Paid search: 5.4%
- Social: 2.5%

## Which countries visit varsity.com?

- United States: 73.6%
- United Kingdom: 2.9%
- Canada: 1.7%
- Mexico: 1.4%
- Spain: 1.4%

## What keywords send traffic to varsity.com?

- varsity: Estimated visits 11.8K, Monthly searches 54.16K
- uca: Estimated visits 2.27K, Monthly searches 73.63K
- varsity yearbook: Estimated visits 1.61K, Monthly searches 2.7K
- varsity cheer: Estimated visits 1.43K, Monthly searches 1.49K
- varsity tv: Estimated visits 1.35K, Monthly searches 550

Canonical: https://vaneform.com/e/varsity-com